Altnets and OTT providers will find greater success in working together as the investor landscape shifts and customers look for reasons to change providers.
Feature
Flomatik CEO Dean Checkley confesses that 2021 was a tough year for the business, a feeling shared by many, but with a new target operating model for 2022, he states the business is now ready to move from surviving, to thriving.
The UK’s fibre rollout is driving innovation, but the reverse is also true and innovative fibre providers will gain the edge in a saturated market.
According to Ofcom estimates, Altnet fibre deployment exceeded the Openreach build machine for the first time this January, but ‘overbuild’ without customer uptake could threaten further fibre expansion.
The demand for skilled workers continues to grow as altnets scale up their operations, but the limited labour market means attracting and retaining talent has become an industry wide issue.
There’s a lot of buoyancy in the telecoms industry with people looking to invest in the infrastructure that will support a UK-wide gigabit-capable future.
Full fibre is a critical asset for families and businesses post-covid, but marketing departments must work hard to ensure that engagement with customers is early, positive and clear.
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