Quickline joins Hull City FC in commercial partnership

Tue, 26/11/2024 - 12:09
Quickline joins Hull City FC in commercial partnership

Quickline is collaborating with Hull City Football Club as a new commercial partner for the 2024/25 season, to deliver benefits to communities across the East Riding of Yorkshire and Northern Lincolnshire.

The partnership starts in late November with Quickline offering hundreds of free drinks to fans attending the Sheffield Wednesday match.

Over the coming months, the company will host giveaways, competitions and events for fans to enter.

As part of the agreement, Quickline will also distribute free match tickets to schools and community groups, offer signed merchandise, and team up with current and former Hull City players to deliver events for young people across the region.

At the end of the season, it will run a competition where two grassroots football teams will win a “Day in the Life” experience event with Hull City, involving use of the dressing room, participation in professional pre- and post match routines at the club’s training ground, alongside training with first team coaches.

Quickline’s branding will feature on home match days at the MKM Stadium, with LED advertising, concourse displays, and appearances in the official matchday programme.

Andrew Clark, Head of Commercial and Marketing at Hull City, said: “Quickline will be using the City brand to support their marketing efforts in rural areas across the wider Yorkshire region and providing supporters with further opportunities to engage with the club.”