Trio tackle low consumer full fibre knowledge

Lightning Fibre, Orbit Housing Association and Complete Technology Group are kicking off a resident engagement initiative to boost full fibre education, particularly for residents in housing schemes.

The trio’s ‘Connecting Customers’ initiative found that 51% of those spoken to had little to no understanding of Full Fibre. However, 87% wanted to learn more about Full Fibre and expressed interest in speaking with a Full Fibre broadband provider for more information.

As part of the initiative, representatives from Orbit’s Better Days programme reached out to customers in Hastings, East Sussex, living in blocks of flats to conduct a wellbeing and digital connectivity check.

Jack Packman, Orbit Regional Place Manager South, said: “Whilst people are facing incredibly challenging cost-of-living choices, having access to reliable and robust internet access for work, education and access to digital services such as banking and health is essential for our customers.”

Chris McLain, CEO of Complete Technology Group, added: “There are two key issues for connecting residents living in blocks of flats; getting access to full fibre; and then raising awareness of what it is and the benefits it brings.

“We believe the combination of landlord, digital advisor and ISP tackling the problem together, in the right way, can get more people connected and deliver social value.”