York-based operator UK Fibre Networks has rebranded Fastr Broadband as it continues to roll out its network to 8,000 homes and businesses in its native city centre.
Mon, 22/08/2022 - 11:12
CityFibre has updated its visual identity, messaging and tone of voice to increase engagement and reduce consumer confusion.
Research conducted on CityFibre’s behalf demonstrates that 64% of consumers are unaware of the difference between full fibre and part fibre broadband.
CityFibre states that its brand’s assets have been designed to help cut through this confusion.
“Thanks to years of forced-reliance on outdated copper and cable networks, people across the country are underwhelmed, confused and mistrustful of the broadband industry,” said Dan Ramsay, CMO at CityFibre.
“Our new identity is designed to cut through, engage and inform people that the best way to improve their experience, is to change their network.
The brand update comes with news that CityFibre network now exceeded 1.9m passed, with its most mature locations such as Milton Keynes now exceeding 20% take-up.
