York-based operator UK Fibre Networks has rebranded Fastr Broadband as it continues to roll out its network to 8,000 homes and businesses in its native city centre.
Tue, 23/01/2024 - 15:43
Launching at its headquarters in Daresbury, ITS has introduced the Faster Britain bus, which will travel the country to promote the company’s full fibre network.
The branded double-decker will visit 70+ networks and work with ITS’ 500-strong partner base to run training events, host meetings and roll out digital inclusion initiatives.
ITS will offer hands-on demonstrations from the bus with prizes also be available across social media channels.
Andie Walton, Head of Marketing at ITS, said: “We’re moving closer towards the copper switch off in 2025 and the government’s target for providing access to full-fibre connectivity.
“Throughout its journey, the bus will host connectivity clinics, providing practical advice and insights into the transition from copper to fibre. It aims to educate and empower businesses, showcasing how faster, more reliable internet can transform operations and drive growth.”
