Openreach is helping residents and businesses on the Hebridean islands of Tiree and Iona mark a digital milestone, with the first ultrafast broadband connections now live.
Tue, 4/02/2025 - 11:52
GoFibre has launched a new campaign to highlight the faster speeds available to residents on networks in ten towns or regions across Scotland and the north of England, as it commits to bringing the benefits of full fibre broadband to communities in more rural areas.
The campaign launch saw GoFibre's mascot, Digby the gopher, meet members of the local community in Cupar to see how the Fife town has a faster connection than comparator Copenhagen.
Citing research in the Ookla Speed Test Global Index, when compared to average speeds available on GoFibre’s network, Scots towns benefit from better connectivity than international rivals.
This included average broadband speeds in areas like Melrose and West Fife that outpace metropolitan hubs like Monaco and Washington D.C.
And in addition, in the north of England where GoFibre also builds networks, the Scottish company’s speeds ensure north Northumberland trumps New York.
Neil Conaghan, CEO of GoFibre said: “While our new campaign is having a bit of fun with some famous cities, it has a serious message too; it's about empowering people and places to realise their full potential.
“Our technology is helping smaller towns to outpace some of the world’s leading cities, ensuring that local businesses can compete on a global stage.”
