Price fears hampering fibre uptake

Fri, 20/01/2023 - 10:26
CityFibre

Nearly a quarter of consumers expect fibre upgrades to be ‘prohibitively expensive’, which CityFibre disputes noting that switchers could save up to £458 per year.

A comparison of broadband and phone packages from national ISPs finds that across almost every price point or speed tier, there is a faster and/or cheaper broadband service available over fibre than over copper or cable alternatives.

Low speed users could save as much as £119 in 12 months and high-speed users could save up to £458 in a year.

Dan Ramsey, CMO at CityFIbre states that this lack of consumer education is hampering take-up over the new networks.

He said: “Full fibre broadband is proof that a new technology, offering faster and more reliable services, doesn’t have to be more expensive.

“Millions of consumers will soon see their broadband prices increase significantly, and given the already huge pressure on people’s finances in this cost-of-living crunch, now’s the time to upgrade to full fibre. “

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