Over three quarters of UK says high-speed broadband is ‘essential’

Rolling out broadband infrastructure remains mission critical for the British public, and a new report from the Internet Services Providers’ Association (ISPA UK) shows that 78% believe that everyone in the UK should be able to access high-speed internet. 

The report, released to mark ISPA UK’s 30th anniversary, provides fresh insights into the British public’s opinions on a range of key issues for the telecoms sector, including broadband rollout, online safety, fraud, and digital inclusion.

Taken together, the results show that our digital society would not function without the resilient, and secure connectivity infrastructure constructed by ISPs. 

Access to reliable, high-speed internet has become a daily necessity, and people are willing to prioritise broadband over other household needs, with internet access seen as more essential than utilities, mobile networks, or even banks.

Yet, while 41% of people say the national government should take responsibility for ensuring affordable broadband for all, nearly 40% look to broadband providers, and 23% to local governments.

The data highlights a need for real partnership and bolder action to bridge the digital divide, especially as those lacking reliable connectivity are acutely aware of being left behind.

Resilient infrastructure is the foundation of high-speed internet access, and there is a clear mandate for continued investment in rollout, with nearly three-quarters (72%) saying it’s important that broadband providers keep upgrading networks.

62% are willing to accept short-term traffic disruption for long-term improvements, with highest support in urban areas.

Public backing will be crucial as the industry aims to extend gigabit-capable broadband to the UK’s five million hardest-to-reach premises.

The findings are clear: the UK public sees fast and reliable broadband as essential, supports continued investment in infrastructure, and expects stronger partnerships to close the digital divide and tackle online threats.

As expectations rise, industry, government, and tech platforms must work together to deliver on the promise of universal and resilient connectivity and reap its benefits over the next 30 years.