Launching at its headquarters in Daresbury, ITS has introduced the Faster Britain bus, which will travel the country to promote the company’s full fibre network.
FullFibre has refurbished a fire engine as a way of building awareness of fibre services and engaging the local communities around rollout areas.
The fibre engine made its debut appearance at Shrewsbury Food and Drink Festival, wrapped to match the pink brand colours and was kitted out with educational resources for festivalgoers.
Marketing Manager Dannii Sumpter said: “The vehicle will be deployed across the entire Midlands region to encourage residents to reach out to ISP partners to receive a connection.”
BeFibre, one of FullFibre’s partners, was also present during the inaugural appearance.