Hyperoptic welcomes back Sharma to lead brand

Tue, 23/01/2024 - 16:23
Sunita Sharma

Hyperoptic has appointed Sunita Sharma as its new Head of Brand and Communications.

She is returning to the business after three years away, having previously been part of the Hyperoptic team at the beginning of the business’s journey in 2011.

During her absence from Hyperoptic, Sharma held the role Director of Customer Experience at Lit Fibre. In total, she has over 20 years of telco experience, gained in roles within customer service, operations, marketing communications and brand.

Back at Hyperoptic, Sharma will lead on brand development strategy, working to enhance the company's market presence, customer engagement, and overall brand identity.

Lutfu Kitapci, Hyperoptic CCO & MD of ISP, said: “Sunita’s knowledge of the Hyperoptic brand, teamed with her extensive experience and strategic mindset, will be instrumental in elevating the Hyperoptic brand to new heights.”