As M Group Services brings together its £2.5bn portfolio as M Group, its various telecoms divisions will be unified under the M Group Telecom banner.
Fri, 1/12/2023 - 14:42
Lit Fibre has added a broadband jargon buster to its website to combat confusion caused by complex acronyms and years of providers misbranding fibre.
Research from the altnet found that a quarter of Brits find the term full-fibre confusing, with 10% admitting they have no idea what it means.
Ofcom research also found that more than a quarter (27%) of broadband customers lacked confidence in understanding the language and terminology used by providers.
Lit Fibre’s translator tool will define technical terminology like ethernet cable, full-fibre, fibre optic, as well as commonly used acronyms such as FTTP, ADSL, and FTTC.
Avril Webster, Commercial Director at Lit Fibre says: “The term 'full-fibre' has been carelessly thrown around by the industry, leading to unnecessary confusion.
“We want to empower people to navigate the online world with confidence and make their lives a little bit smoother."
