LilaConnect will make its network live for more than 6,900 premises across Leek, as well as Etruria, Cliffe Vale and Shelton in Stoke-on-Trent over the next few months.
Zzoomm is expanding its North Yorkshire network to Stokesley and Great Ayton following the launch of services in nearby towns Thirsk, Northallerton and Easingwold.
CEO Matthew Hare said: “We are now gaining real momentum in our roll out of full fibre to homes and businesses in market towns.”
Last month, Zzoomm passed the 250k premise milestone after kicking off a further seven rural rollouts.