Launching at its headquarters in Daresbury, ITS has introduced the Faster Britain bus, which will travel the country to promote the company’s full fibre network.
Wed, 9/11/2022 - 11:30
BeFibre is aiming to boost brand awareness in a competitive market by embarking on a roadshow across major UK towns and cities.
Coinciding with the roadshow, BeFibre has worked with agency The Bigger Boat on a brand evolution and asset-rich awareness campaign.
The Bigger Boat estimates that through social and paid media adverts, direct mail, and email — plus out-of-home (OOH) placements such as digital vans, roadside banners, and kiosks, impressions have reached 6.6 million.
Sinead Gilbert, Head of marketing at BeFibre, said: “As a business, we’re proud to do things differently and the messaging and creative assets that TBB has produced for us, showcases this approach perfectly.”
