Virgin updates UK channel on strategic plans

Virgin Media Business Wholesale has reaffirmed its commitment to significantly build on channel investment programmes this year and pointed up the imminent launch of a new future-proofed metro network designed to meet growing demand for 10G services. “The launch removes the requirement for bespoke design and build making it quicker, easier and cost-effective to deliver 10G,” commented John Chester, Director of Wholesale Fixed, Virgin Media O2 Business.

This was among a number of developments revealed at the company’s Partner Connect event, held on 8th February at the County Hall in London. The conference reflected how Virgin Media Business Wholesale began pivoting its focus towards backhaul last year and provided a platform for Virgin Media O2 CEO Lutz Schüler to shed light on the company’s strategic pathway ahead as it relates to partners.

Also under the spotlight was the optical core platform launched in 2023 and how the upgrade will progress across more sites throughout this year. Virgin Media Business Wholesale says the Ciena solution offers a ‘robust new backhaul network’ for partners looking for higher bandwidths across the country.

The partner event also showcased more of Virgin Media O2’s strategic priorities this year, including additional investment into 5G and FTTP with plans to expand its network to five million more premises through Nexfibre, the joint venture between Liberty Global, Telefónica and Infravia.

Alongside an evolution of 2023’s strategy, expanding network reach and capabilities, boosting customer experience is also a key focus area with the company aiming to deliver an experience characterised by proactive communication, open dialogue and seamless collaboration.

Chester commented: “Partner Connect was an opportunity to kick off the year with our wholesale partners and show our gratitude for their business in 2023. It was an opportune moment to reflect on some of the improvements we made across our business last year.”